FIRO Business®

Understanding FIRO Business®

Effective teamwork can make all the difference between success and failure. With FIRO Business®, organizations can provide employees with the resources they need to work well with others and gain insights into team dynamics, leadership development, and conflict management. It’s the logical next step in identifying motivations, improving interpersonal communication skills, and addressing team issues. 

What is FIRO Business?

The Fundamental Interpersonal Relations Orientation™ (FIRO®) assessments help people understand their interpersonal needs and how those needs influence their communication style and behavior. The FIRO Business assessment addresses how those needs influence their behavior at work specifically, offering results that help maximize impact and increase productivity.

Who’s FIRO Business for?

Offered by Cooper Consulting Group, the FIRO Business assessment is for anyone seeking to enhance their interpersonal effectiveness. It is useful for individuals, teams, and organizations to understand behaviors and discover areas where additional coaching may be needed in order to implement change and become more effective.

What does FIRO Business measure?

The FIRO Business assessment measures interpersonal needs in three areas that affect work relationships: involvement, influence, & connection. Each of these needs relates to how individuals behave at work from handling negotiation to relating to managers. The assessment outlines potential challenges of each particular behavior.

What are the benefits of FIRO Business?

FIRO Business can improve the performance of people, teams, and leaders through insights into interpersonal needs and behavior. In addition to overall performance, numerous benefits of this assessment include team building, leadership development, and conflict management. 

The Importance Of FIRO Business

Improving Team Dynamics

FIRO Business provides teams with the skills necessary to enhance interpersonal effectiveness and improve team dynamics for greater cohesivity. 

Understanding Interpersonal Needs

With improved interpersonal skills comes the ability to manage conflict well. FIRO Business will help develop the skills necessary to avoid, assess, and confront conflict productively.

Developing Inspiring Leaders

The FIRO Business assessment helps leaders and executives better connect to their teams and peers through a deep understanding of interpersonal needs and leadership styles.

The Importance Of FIRO Business Defined

Improving Team Dynamics

Creating and developing effective teams is crucial for the success of any organization. Whether you are bringing together a new team or strengthening a standing one, FIRO Business can help accelerate team building and enable team members to recognize and overcome potential barriers that could prevent them from working together effectively. In this workshop, we will utilize FIRO insights to strengthen teams, old or new, for the benefit of everyone involved.



Participant Takeaways:

  • Overcome barriers for smooth, fun work collaboration
  • Insights to help accelerate team building

Build Cohesive Teams Who Are More Effective

Understanding Interpersonal Needs

The FIRO Business assessment results empower people to recognize when the way they express themselves is likely to conflict with the needs of others, thereby enabling them to avoid, assess, and resolve interpersonal challenges. Our custom-designed workshop will explore the unique interpersonal styles depicted in the FIRO Profile including how participants interact with others, come across to others, and what they want from others for the goal of circumventing conflict and managing it productively when it arises.


Participant Takeaways:

  • Insights to help resolve interpersonal challenges
  • Knowledge on how to interact with others to accomplish goals

Confront Conflict in Your Organizations and Teams

Developing Inspiring Leaders

Leaders and executives are more effective and inspiring when they understand the interpersonal needs of their peers, teams, and direct reports. In this workshop, we will introduce leaders to the 3 interpersonal need areas: involvement, influence, and connection, and delve into the results outlined in their FIRO Profile, highlighting their own approach as well as the differences in approaches of others. In doing so, we will help leaders understand the interpersonal implications of their go-to style and, further, to consider the situations in which flexing their approach could support a better outcome that meets the needs of those around them.


Participant Takeaways:

  • Insight into your teams needs
  • Tips for assisting your team with connection and influence

Develop Leaders Who Meet Their Team's Needs